Innovation Lab
Concept Design
Curation
Production
Content Creation
The Telstra Innovation Lab was an opportunity for the telco brand to gain real insight into the hearts and minds of the millennial generation, and to help the business communicate more authentically and effectively.
The Telstra Innovation Lab was a unique opportunity for Telstra to connect, collaborate and create meaningful partnerships with the next generation of emerging creative talent. It also provided an opportunity for Telstra to gain real insight into the hearts and minds of the millennial generation, to help communicate more authentically and effectively.
With the help of 16 special guest mentors, including Billy Sorrentino from the design team at Apple, 100 of the countries brightest young creatives took part in a full-day workshop which was shared via video and editorial across our respective platforms.