MAU Film Screening
16 October 2021, 11:30 AM
MAU is the first-ever, feature-length documentary about the design visionary Bruce Mau. The film explores his unlikely creative journey and ever-optimistic push to tackle the world’s biggest problems with design.
“Everything from womb to tomb is design. When you plan your day, you’re a designer. When you come up with a new idea at work, you’re a designer. When you figure out how to improve your relationships, you’re a designer. When you cook dinner, you’re a designer. Design is the act of giving shape to our lives and our world. We are all designing all the time.“
Bruce Mau
Over the span of his career, this creative dark horse has completed the transformation from world-class graphic designer to designer of the world. From advising global brands like Coca Cola and Disney, to rethinking a 1000-year plan for Mecca, Islam’s holiest site. From working with the greatest living architects (Rem Koolhaas & Frank Gehry) on books and museums to rebranding nations such as Guatemala and Denmark. Bruce Mau is a pioneer of transformation design and the belief that design can be used to create positive change in our world.
Most of us think of design visually - we imagine a product, something expensive, the work of a singular artist.
Bruce Mau doesn’t.
For Mau, everything is design and design is everything. And even more importantly, everyone is a designer.
This radical notion is at the heart of this film: good design = good time = good life.
Mau grew up in the wilderness of Northern Canada without running water. His early life informs much of what he does today. It’s not only about creating beautiful things, it’s about making this planet more beautiful and livable, for everyone. Today the uberoptimist Mau applies his design tools to inspire new thinking when it comes to some of the world’s greatest challenges: climate, overpopulation, disease, etc.
The film tells the story of his humble beginnings in Canada to his sharp rise to fame in the design space. A year with Mau will take us across the globe, from Beijing to New York City, to show that design is an agent of change and has the power to shape our world. We begin where we end - in the forest outside of Sudbury, Canada - and his biggest design project to date... his own life.
