Jordy van den Nieuwendijk

Through painting, Jordy explores fundamental objects of everyday life. Working with primary colour palettes and simplified shape structures, he has a talent for examining subject matter in series that innovate inside carefully controlled boundaries. While freeing himself from the choice between abstract or figurative image forms, he creates a field of tension reinforced by the timeless character of his work. His tendency towards this style of painting could be described as new purism. He has had solo exhibitions in Amsterdam (De Voorkamer), Rotterdam (Kunsthal), Düsseldorf (Ninasagt), London (Public Gallery) and New York (Moiety). 

As a commercial illustrator, he has worked on projects for numerous clients such as Apple, American Express, Dropbox, Hermés, Jacquemus, The New York Times, Rimowa, Vogue and WeTransfer. Always injecting elements of fun and playfulness into his editorial work, he maintains a truly unique and discernible approach. Jordy’s work walks a charming and endearing line between the mature and naive. Often (if not always) it conveys an underlying optimism which is assuredly refreshing in our contemporary culture.